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Attorneys
Robert S. "Bob" Bennett - The
Small Law Firm & Strategic Alliances
1996 Houston Bar Association
The Houston Lawyer
Houston Lawyer
FEATURE: FLYING SOLO: THE SMALL LAW FIRM AND STRATEGIC
ALLIANCES
by Robert S. Bennett
Robert S. Bennett is the senior litigation partner at
Bennett, Camp, Krenek & Hilder, L.L.P., a small plaintiffs
firm that handles complex civil and criminal matters
involving personal injury, toxic tort, employment
discrimination, antitrust, and federal investigations.
My legal career began 21 years ago with a very large law
firm -- the United States Department of Justice. Since then,
I have been a solo practitioner, with the last ten years as
founding partner of a law firm with 20 litigation and
corporate attorneys. Recently, my firm dissolved and I
formed a new partnership with three litigation attorneys to
concentrate on plaintiffs' contingency work in toxic tort
and personal injury, employment discrimination, consumer
law, antitrust and complex white collar criminal defense
matters. In my experience, the small law firm provides
unique and rewarding challenges in the practice of law.
Other attorneys share my view. Recently I attended the
swearing-in of Civil District Judge Tad Halbach. In his
remarks to the audience, Judge Halbach talked about the four
years he spent as a solo practitioner before his nomination
to the bench. He described those four years as the greatest
and most fun experience of his life. This description
parallels John O'Quinn's career. One afternoon after John
and I successfully completed a joint project, he expressed
his satisfaction, as a member of a small firm, in seeing
through a project from inception to resolution. John also
noted that under his present (and much larger) arrangement,
he can concentrate solely on trial matters and leave the
discovery and motion hearings to other attorneys in his
firm.
My experience in mass tort matters and complex antitrust
cases over the past several years has inevitably led to
strategic alliances with other solo practitioners and small
law firms which transcend the standard "referring attorney,"
"local attorney," or "joint venture" arrangements. These
strategic alliances were formed to share costs, skills,
knowledge, and information.
The development of new technology allows law firms to
instantaneously share information and data through special
telephonic links, an impossibility just a few years ago.
Attorneys and staff from different firms can work together
concurrently rather than sequentially. The use of computer
networks allows this sharing and brings increased power and
ability and greater flexibility to the litigation process.
The end result is better service to our clients.
One of the real advantages to strategic alliances is the
perspective and experience each firm brings to a project.
The exceptional skills and resources of each firm are
employed to advantage for the duration of the project. There
are, of course, certain risks when a project is divided
among firms. For example, one firm's attorney may prepare
the jury charge, leaving out key language. If uncorrected,
the consequences could be disastrous to the entire project.
Losing control of part of a case may be anathema to some
trial attorneys. It certainly suggests the need to build
trust among those involved in strategic alliances.
I recommend the following guidelines to solo practitioners
and small firms interested in forming strategic alliances.
1. Choose Well.
You will be working with firms or individuals for an
extended period of time. Their values and work approach will
affect the end result. It is not as important to have
someone "in command" as it is to have an understanding of
the separate areas of strength each individual or small firm
brings to the strategic alliance. Decisions by consensus
offer the best outcome.
2. The Golden Rule.
Every strategic alliance should offer a win/win
opportunity for the practitioners involved. The interest of
the client must be paramount and each participant must be
part of the ultimate outcome.
3. Responsibilities Defined and Assigned.
There should be a ready answer to why a strategic
alliance is best for the client and best for the firms
involved. Each participant must know what skills, resources
or knowledge he or she is expected to bring to the endeavor
and what his or her specific role in the activity will be.
4. Building a Communication Network.
Computer networks and links must be used to communicate
with current and potential strategic alliance members. The
constant exchange of information will ensure success.
As lead trial counsel for my old law firm, I obtained a
significantly favorable verdict for my clients against Honda
Motor Company, ending Honda's 34 victory streak in similar
cases. Winning the Honda case has brought a certain amount
of notoriety, resulting in nationwide contacts and strategic
alliance opportunities with attorneys and individuals with
complex product liability cases costing over a million
dollars in time and expenses. Very few firms can handle this
type of litigation alone, emphasizing the need for strategic
alliances.
After the Honda victory, my trial team moved on to other
litigation projects such as cases of exposure to
formaldehyde emissions from wood products used in the
manufacture of mobile homes. Our firm formed a strategic
alliance with the well-known technology-oriented litigation
firm, Fleming, Hovenkamp & Grayson, P.C., to pursue these
personal injury/product liability cases on a nationwide
basis, utilizing their client base of thousands of mobile
home owners throughout the country.
We cemented our strategic alliance through strategy sessions
with our respective staff members as well as attorneys from
the states of Illinois and Florida. At these sessions, the
steps to litigation and resolution of formaldehyde exposure
cases were discussed in detail, with all team members
contributing creative ideas and solutions to this mass
litigation project. Key staff members came to know one
another and to rely on each other's skill. At these strategy
sessions we outlined and formulated the project's
assignments, and established my firm's harmonious and
compatible working relationship with the Fleming firm. Joint
staff meetings are periodically held for special assignments
such as the custom design of a database tailored to meet the
needs of these personal injury/product liability cases.
Computer links were established between the two firms using
a product called First Class which accommodates
Macintoshes(R), PC's running Microsoft(R) Windows, and other
computer systems. The custom-designed database we share is
FoxPro.
My staff members continue to exchange knowledge and
information with the Fleming firm as the project progresses.
Our firms are sometimes in contact on a daily or weekly
basis to organize and conduct various assignments.
Currently, the Fleming team is conducting ambient air
testing and inspections of the mobile homes, while the
Bennett team is responsible for filing petitions, requesting
and responding to discovery, taking depositions, appearing
at hearings and pretrial conferences, and preparing for
trial. Each firm's responsibilities are uniquely suited to
the skills and preferences of its attorneys and staff.
In the area of white collar criminal defense, the adversary
is often the U.S. government, armed with its vast resources
in which to investigate and prosecute. Larger federal cases
may involve task forces comprised of several investigative
agencies. These investigative resources support the
prosecution in preparing for, and at trial. The solo
criminal practitioner or small law firm may be at a
disadvantage to combat these powerful government resources.
However, parity can be achieved by forming alliances outside
the office to create an ad-hoc defense team.
One of the attorneys at our firm focuses her practice on
employment law. As we are currently involved in two class
actions based on employment discrimination, strategic
alliances are vital in this area of our practice as well.
One of the class actions already certified involves nearly
3,000 class members and approximately 15 other attorneys who
have coordinated efforts and clients. Mass litigation, even
paper-intensive employment litigation, presents no obstacle
to the small firm utilizing strategic alliances.
One tool we use to forge alliances in the area of employment
law is an extensive client interview questionnaire developed
in our firm. The questionnaire, in bound booklet form, is
made available to other firms and solo practitioners to
facilitate evaluations of potential clients and to educate
the lawyer or nonlawyer unfamiliar with the nuances of
federal and state employment laws. The questionnaire is also
a valuable "alert" system for attorneys faced with potential
employment class actions without the resources to prosecute
such cases themselves. A firm or solo practitioner may have
developed strong relationships with several potential class
members or mass litigation plaintiffs but lacks the
expertise in employment law to bring the case to a
successful conclusion. An alliance with a firm that
practices employment law affords clients the best possible
representation: the trustful relationship with the firm they
are familiar with, and the experience and knowledge of a
litigation firm.
Today's technology plays a major role in a small firm's
ability to gain strategic advantages in mass litigation and
large case matters. By investing in the latest computer
equipment, fax machines, software, and CD-ROM technology, we
have equipped our firm with the tools necessary to research
and access information databases and other resources in a
matter of minutes with tremendous savings to our clients.
The ability to access and share databases and information
with other attorneys and firms through strategic alliances
keeps us a step ahead of the competition in effectively
handling large litigation matters.
Strategic alliances with other firms have allowed me to take
on and expand projects normally beyond the resources of a
small firm. More importantly, my partners and I, along with
our staff, enjoy the freedom to do what we do the best.
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